After years of research and development, Keurig Green Mountain recently reached an important milestone. To meet its 2020 sustainability targets and address consumer concerns, Keurig announced the introduction of recyclable K-Cup® pods this spring. The Keurig sustainability report was an important part of the launch, chronicling the company’s journey, which included tests to learn more about what happens to K-Cup® pods in the recycling stream. Armed with this knowledge, Keurig began transitioning its manufacturing facilities to bring the first recyclable K-Cup® pods to market in June of 2016.
The company also made exciting progress toward its goal of balancing 100% of the water used in all its beverages through projects that give back an equal volume of water to people and nature. Based on the K-Cup® pod sales volume for 2015, the company has balanced nearly 80% of the water used in its beverages through a funding partnership with Raise the River, a coalition of organizations working to restore the Colorado River Delta.
To tell the story of the company’s continuing sustainability journey, BuzzWord crafted a suite of communications, including a full PDF report, a summary brochure and updates to the company’s sustainability webpages. Designed in partnership with Celery Design Collaborative, the report and brochure used friendly graphics, simple animation and warm imagery of employees, farmers and partners.