Archive For Month: June 2017

The Global Reporting Initiative (GRI) Transition to Standards: The Good, the Bad and the Ugly

GBU-first-art-buzzword-site-colorAs many companies are publishing or reaching the final stretch in developing their 2016 sustainability reports, it’s time to start planning for the next reporting cycle. A key part of that planning process for many reporters will be thinking through the GRI Standards, released in October 2016, which will be required for all GRI reporters starting July 1, 2018. In other words, any report published after that date must use the Standards rather than G4 to claim any reference to GRI.


GRI has been a major force in encouraging and guiding sustainability reporting for nearly two decades, and the four generations of GRI Guidelines have been widely used. More than 3,400 reports were published in 2016 using GRI, and some 26,400 GRI-based reports are listed in GRI’s database. The GRI Standards are intended to update its sustainability reporting framework from guidelines to a full-fledged, standards-based system. The Standards follow the 2013 overhaul of GRI’s reporting guidance from G3 to G4, which was a substantial undertaking for most organizations.


We’re sure many reporting companies, report content developers and report users are wondering how big a transition the shift to the Standards will be, and whether and when to make the jump. We think there is much to like about the Standards, and the lift won’t be as heavy as the move from G3 to G4. To help reporters think through this transition, we’ve developed a white paper reviewing some of the good, the bad and the ugly of the new Standards based on how well they help to advance GRI’s stated goals, their value to reporters and report readers and the effort required to make the shift.


Download our white paper The Global Reporting Initiative (GRI) transition to Standards: The Good, The Bad and the Ugly

Chronicling K-Cup® Progress for Diverse Audiences

It’s always exciting when our clients make significant strides toward meeting their commitments. Keurig did exactly that during its fiscal year 2016, which made for some great news to share in the company’s fiscal 2016 sustainability report.


The audiences for Keurig’s sustainability news vary from customer companies to campaigners to consumers. To tell the story of Keurig’s continuing sustainability progress, BuzzWord and Celery Design Collaborative  worked with Keurig to produce a full PDF report, digital and PDF summary brochures, and updates to the company’s sustainability webpages. The team also created infographics that can be used for multiple purposes throughout the year. This approach allows for consistent information and messages in a variety of user-friendly formats across multiple platforms.


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Among the progress reported: Keurig met its 2020 target to reduce life-cycle greenhouse gas (GHG) emissions of brewed beverages by 25% through efficiency measures that simultaneously accommodated the growth of the company. The company has also updated its GHG footprint, which it will use as the basis to set a new GHG reduction target. In addition, Keurig continued its longstanding leadership in sustainable coffee practices and social impact partnerships. The company is nearly halfway to its goal to improve 1 million farmer livelihoods by 2020, with more than 417,000 people in the supply chain engaged in projects to improve farming techniques and adopt climate- and water-smart practices. Check out page 52 of the report to learn how these projects impact real people around the world.


But many stakeholders are focused on another one of Keurig’s targets – the pledge to make 100% of K-Cup® pods recyclable by the end of 2020. In conjunction with the 2016 sustainability report, the company announced a significant milestone: All K-Cup® pods in Canada will be recyclable by the end of 2018.


A key component in the company’s recyclable K-Cup® pod strategy is to improve recycling systems through ongoing tests at material recovery facilities and collaboration with partners, such as the Closed Loop Fund. Keurig also recently joined the Circular Economy 100. Here are just a few ways Keurig helps to solve the recycling puzzle beyond the K-Cup® pod:


  • + Increasing recycling access by investing more than $1 million per year in recycling systems and education
  • + Transforming the understanding of how products and packaging are recovered for recycle with award-winning testing methodology
  • + Promoting use of recycled plastic in new, durable products, such as storage bins and outdoor furniture




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