Chronicling K-Cup® Progress for Diverse Audiences

It’s always exciting when our clients make significant strides toward meeting their commitments. Keurig did exactly that during its fiscal year 2016, which made for some great news to share in the company’s fiscal 2016 sustainability report.


The audiences for Keurig’s sustainability news vary from customer companies to campaigners to consumers. To tell the story of Keurig’s continuing sustainability progress, BuzzWord and Celery Design Collaborative  worked with Keurig to produce a full PDF report, digital and PDF summary brochures, and updates to the company’s sustainability webpages. The team also created infographics that can be used for multiple purposes throughout the year. This approach allows for consistent information and messages in a variety of user-friendly formats across multiple platforms.


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Among the progress reported: Keurig met its 2020 target to reduce life-cycle greenhouse gas (GHG) emissions of brewed beverages by 25% through efficiency measures that simultaneously accommodated the growth of the company. The company has also updated its GHG footprint, which it will use as the basis to set a new GHG reduction target. In addition, Keurig continued its longstanding leadership in sustainable coffee practices and social impact partnerships. The company is nearly halfway to its goal to improve 1 million farmer livelihoods by 2020, with more than 417,000 people in the supply chain engaged in projects to improve farming techniques and adopt climate- and water-smart practices. Check out page 52 of the report to learn how these projects impact real people around the world.


But many stakeholders are focused on another one of Keurig’s targets – the pledge to make 100% of K-Cup® pods recyclable by the end of 2020. In conjunction with the 2016 sustainability report, the company announced a significant milestone: All K-Cup® pods in Canada will be recyclable by the end of 2018.


A key component in the company’s recyclable K-Cup® pod strategy is to improve recycling systems through ongoing tests at material recovery facilities and collaboration with partners, such as the Closed Loop Fund. Keurig also recently joined the Circular Economy 100. Here are just a few ways Keurig helps to solve the recycling puzzle beyond the K-Cup® pod:


  • + Increasing recycling access by investing more than $1 million per year in recycling systems and education
  • + Transforming the understanding of how products and packaging are recovered for recycle with award-winning testing methodology
  • + Promoting use of recycled plastic in new, durable products, such as storage bins and outdoor furniture




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