Like many companies, JPMorgan Chase has a broad set of stakeholders interested in information about the company’s corporate responsibility and sustainability efforts. And, like many companies, JPMorgan Chase has duly issued an annual Corporate Responsibility Report – with BuzzWord’s assistance since 2012 – to provide stakeholders with the information and data they were seeking.
For the 2015 reporting cycle, however, JPMorgan Chase and BuzzWord decided to take a slightly different tack. Recognizing that the company’s varied stakeholders have distinct information needs, we tailored an approach to better meet those differing needs. Rather than an “all things to all stakeholders” approach, the company issued two reports: JPMorgan Chase’s 2015 Corporate Responsibility Report, which uses a lively, magazine-style format to focus on the company’s philanthropic initiatives to expand access to opportunity in communities around the world. And its 2015 Environmental, Social and Governance (ESG) Report – a GRI G4 Core report – which provides clear, concise information on the ESG issues JPMorgan Chase views as among the most important to its business and how it is addressing them.
This two-report approach allowed JPMorgan Chase to better target the content for each report – enabling the company to more clearly communicate its core messages and its stakeholders to more easily access the information they want.