As strategists and writers, we know what we’re writing about. Knowledgeable, creative and insightful, our team includes people who have worked in corporate responsibility at leading companies and NGOs. We understand your organization, your industry and the challenges and opportunities you encounter. Our team provides thoughtful, authentic communications that speak to your unique set of stakeholders and issues.

Our Team

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Leah V. Haygood

Leah Haygood, founder of BuzzWord, has more than 25 years of experience in the environmental, sustainability and corporate responsibility fields. She has led corporate responsibility strategy, disclosure and reporting projects for major U.S. and international companies including Ford, PwC, Nike, and Kellogg Company. Leah began work in the corporate sector when she served as director of environmental planning and programs for Waste Management, Inc. and was responsible for stakeholder engagement, environmental grant making and internal greening. She also led the development of the company’s pioneering public environmental reports, and has remained involved in cutting-edge developments in communications and transparency ever since.
After leaving Waste Management, Leah began a successful solo consultancy that evolved into BuzzWord, Inc. Leah has also worked with Business for Social Responsibility’s environmental program and its member companies on strategic environmental issues and was an associate and project director with the RESOLVE Program on Environmental Dispute Resolution at the World Wildlife Fund and Conservation Foundation. Leah is a graduate of Barnard College and holds a master’s degree from the Yale School of Forestry and Environmental Studies.


Robin Estrin

Robin Estrin has 25 years of professional writing and editing experience in corporate communications and journalism and has been a member of the BuzzWord team for more than a decade. With her roots in journalism, Robin has been a primary writer and/or project manager for the sustainability reports of a number of major multinational companies, including Smithfield Foods, PwC, Ford Motor Co., Kellogg Company, Keurig Green Mountain and Eli Lilly.

In addition to her work with BuzzWord, Robin is an experienced public relations professional and has worked with a broad spectrum of clients on internal and external messaging and communications strategies. Her reporting career included six years with the Boston bureau of The Associated Press, where she covered everything from major breaking news stories and business features to educational analyses and human interest pieces. She has a bachelor’s degree in English from Amherst College, magna cum laude, and a master’s degree from Northwestern University’s Medill School of Journalism.


Carson Maxted

Carson is a trained scientist with more than a dozen years of professional experience in sustainable business and environmental risk assessment. For BuzzWord, Carson has contributed to corporate responsibility reports in the banking, food production, and natural gas industries. Carson also helped Autodesk produce its first carbon footprint.

In addition to his reporting work, Carson has developed and led extended producer responsibility programs in the Pacific Northwest. He leads and supports several efforts that reduce the impacts of multiple products throughout their lifecycle, including electronics, paint, and carpet and has also worked as an auditor against several sustainability standards.

Carson majored in Biology at Pomona College, and earned a Master of Environmental Management at the Nicholas School of the Environment at Duke University.

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Lorraine Smith

Lorraine has consulted for leading change-agents and large companies since 2004, informing strategy, transparency and stakeholder dialogue to shift us to a regenerative economy.

Along with providing senior advisory support to the team at BuzzWord, Lorraine is Associate Director at Volans led by John Elkington and she sits on the Sustainability Advisory Board of Fibria, a large Brazilian forest products company.

Lorraine has held senior positions at SustainAbility, and at Canadian Business for Social Responsibility, where she now sits on the Board; she is also a member of the Review Council of the Future Fit Business Benchmark. Prior to her focus on regenerative economics she worked at WWF Canada in fundraising, at Compuspec (New Zealand) in customer care, and Manulife Financial (Canada) in business analysis.

She speaks fluent French, as well as conversational Portuguese, German and Spanish. She graduated with an Honours BA from Mount Allison University. Lorraine lives in New York City with her husband, photographer and filmmaker Christopher Foss.


Amelia Brandt

Amelia Brandt is a sustainability communications professional focused on bringing global environmental and social issues to the forefront. As a freelance consultant at BuzzWord, she specializes in sustainability strategy and reporting to help companies share their citizenship journey with a wide variety of stakeholders. In particular, she’s worked on sustainability communications and reporting for companies like Panera Bread, Hyatt and Keurig Green Mountain.
She most recently served as a volunteer communications manager in Ghana for nonprofit Global Mamas, a fair trade apparel brand that provides economic empowerment for women. Prior to Global Mamas, Amelia was part of Cone Communications’ sustainability communications team, conducting corporate communications, social media, employee engagement and media relations on behalf of clients like Timberland, IKEA, L’Oréal and Nestlé Waters North America.
Amelia graduated cum laude from Cornell College with a dual B.A. in French and anthropology as well as a minor in English literature. She also earned an M.A. in global marketing communications from Emerson College.


Nora Isaacs

Nora Isaacs is a seasoned writer, editor, journalist, and author. Her background includes content development and strategy, strategic communications, copywriting, and developmental editing for corporations, higher education, and not-for-profit organizations.

As part of the BuzzWord team, Nora has provided her sustainability writing and reporting expertise for companies such as Edison International, Nike, and JPMorgan Chase. Other clients have included Kaiser Permanente, Chronicle Books, Blue Shield of California, and the University of California, Berkeley. Her journalism has appeared in dozens of publications, including The New York Times,, and the San Francisco Chronicle. Nora is also an experienced book editor and the author of several books.

Nora graduated from Lafayette College with a degree in English and received her master’s degree from Columbia University’s Graduate School of Journalism.

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Shannon Mutschler

Shannon Mutschler’s career spans a wide variety of industries and disciplines. A trained CPA, her early career included roles in accounting, treasury and financial reporting before taking on senior investor relations (IR) positions at Delta Air Lines and then Sysco. During her tenure at Sysco, she supported the company’s sustainability program and later became vice president of sustainability. Her experience includes annual and sustainability report project management, communications, internal/external stakeholder engagement (including activist investors), supply chain policy and strategy development. She has extensive experience advising C-suite executives and Board of Director members on both IR and sustainability issues. Shannon holds a finance degree from Florida State University and currently lives in Houston, Texas.


Jennifer Thomas-Larmer

Jennifer has more than 20 years’ experience providing writing and editing services to corporations, nonprofit organizations, and government bodies. For BuzzWord, she focuses on the development of corporate responsibility and sustainability reports for major corporations. Current and recent clients include Nielsen, Bunge, Southwestern Energy, Hess, International Flavors and Fragrances, Nike, Ford, Kellogg, Waste Management, and Novelis. For many years she also developed content for Kellogg for an annual report on workplace diversity and inclusion. Jennifer is also BuzzWord’s resident copyeditor and proofreader; each year she proofs the sustainability reports for Citi and Apache, among others.

Previously, Jennifer worked as a facilitator for the nonprofit Keystone Center in Washington, DC, where she mediated policy dialogues on food, nutrition, environmental, and energy policy issues. She holds an M.S. in environmental policy from the University of Michigan’s School of Natural Resources and Environment and a B.A. in environmental science from Principia College. She lives in Fort Collins, Colorado.


Alison Dimond

Alison has more than 15 years of experience helping organizations develop and implement sustainability and communications strategies. Her work focuses on sustainability reporting, corporate sustainability and green product strategy, and sustainability-related market research and communications.

At BuzzWord, Alison’s specialties include developing reporting strategy; helping companies undertake materiality analyses; competitor benchmarking; and reporting standards and frameworks. She also has years of experience developing and writing report content. Her sustainability reporting experience includes work for Apache Corporation, Eli Lilly, Ford Motor Company, Hess Corporation, Hyatt, JPMorgan Chase, Keurig Green Mountain, Lockheed Martin, Smithfield Foods, Southwestern Energy and Waste Management.

Alison has a solid understanding of the key sustainability issues and public debates in many industries, including automotive, banking, food and beverage, hospitality, and oil and gas. She is BuzzWord’s go-to person for reporting strategy, materiality analysis, competitor analyses and reporting frameworks, including GRI, Integrated Reporting, and industry-specific standards such as IPIECA and Disclosing the Facts.

In addition to her sustainability reporting work for BuzzWord, Alison has provided sustainability strategy, market research and communications services to the Propane Education and Research Council, the National Park Service, the U.S. Forest Service and the National Biodiesel Board. She has a PhD in Conservation and Consumer Behavior from the University of Montana, an MBA from the University of Michigan’s Ross Business School, and a MS in Resource Management from the University of Michigan’s School of Natural Resources and Environment. Alison is based in Missoula, Montana, and recently returned from two years living in Uppsala, Sweden.


Valerie Lee

Valerie has more than 20 years of experience advising and assisting companies on corporate responsibility strategy and policy development, reporting and communications, and stakeholder engagement. She has led, edited and helped author dozens of corporate responsibility reports and related publications for clients including Blue Shield of California, Darden Restaurants, Ford Motor Company, JPMorgan Chase, Novelis, S&P Global, SeaWorld Parks & Entertainment and others.

Valerie has been a part of the BuzzWord team since 2006. Previously, she served as Chevron’s Corporate Responsibility Coordinator, where she led the company’s corporate responsibility reporting and helped develop strategy and policy on a broad range of social and environmental issues. Prior to that, Valerie served in consulting and research roles at Business for Social Responsibility, and also did work in the social investment field. Valerie has a master’s degree in International Public Policy from University College London and a BA in economics and sociology from Boston College.

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Jessica Nussbaum

For nearly a decade, Jessica has honed an expertise in sustainability communications, which she uses to support clients looking for compelling stories about their corporate responsibility activities. She works with BuzzWord to provide writing, editing and project management for clients such as Keurig Green Mountain, Nike, Eli Lilly and Southwestern Energy as they share their sustainability progress in a transparent and engaging manner. Jessica played a role on the BuzzWord teams that worked with Southwestern Energy on its inaugural corporate responsibility report and with Eli Lilly on its first integrated report.

All told, Jessica has more than 15 years of professional communications experience in both large and small organizations. She has been as a strategic partner to clients during her tenure at AHA, a communications agency, and as an independent professional, working on a wide variety of internal and external projects, including employee communications, marketing collateral, messaging, presentations and sustainability reports.

Jessica holds a B.A. and an M.A. in English studies from Western Washington University and taught freshman composition while studying for her Master’s degree.

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Lauren Zanolli

Lauren has nearly a decade of experience in the fields of sustainable business and communications. While working with BuzzWord, she has helped large organizations like PwC and Kellogg bring their corporate responsibility reports to fruition. Prior to working with BuzzWord, she was a Program Manager at Chevron Energy Solutions (now Opterra Energy), the renewable energy division of Chevron, helping to expand the company's sustainability offerings to public sector clients. After graduating from college, she covered industry and economic news for a business intelligence publishing house and consultancy based in Istanbul, Turkey, and wrote for a social enterprise-focused magazine based in Mumbai, India.

Lauren holds a B.A. in history from Brown University and currently lives in New Orleans, Louisiana.

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