Alpha Natural Resources (ANR)
Challenge: Alpha Natural Resources (ANR) is a relatively young mining company that grew rapidly through acquisitions. In mid-2011, ANR acquired Massey Energy, owner of the site of the Upper Big Branch Mine disaster. ANR sought to issue its sustainability report to engage stakeholders and address their questions and concerns about the company’s environmental impacts and safety systems.
BuzzWorld Solution: ANR used the preparation and launch of its first sustainability report to reach out to investors, community members and nongovernmental organizations and address their questions and concerns. BuzzWord developed the content for the report, which describes ANR’s philosophy and management systems and discusses how Massey and other acquisitions are being integrated into ANR’s culture of “Running Right.”
- Report content development