Challenge: Darden Restaurants Inc., the parent company of Olive Garden, Red Lobster, Capital Grille and Seasons 52, is a company with complex sustainability issues and tremendous influence as the employer of 180,000 people in the United States and Canada. Darden sought to articulate its sustainability approach for the first time and motivate and engage its employees.

BuzzWord Solution: BuzzWord developed the content for Darden’s first sustainability report in an innovative Web-based format that provides quick “vignettes” about its major issues backed up by “deep dive” white papers. The reporting provided insight into how the company manages issues ranging from sourcing sustainable seafood to ensuring food safety.


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