Keurig Green Mountain

Challenge: BuzzWord has partnered with Keurig Green Mountain on its sustainability storytelling for several years. The company recently reached an important milestone: after years of research and development, it announced the introduction of recyclable K-Cup® pods and plans to transition manufacturing facilities to bring the new K-Cup® pods to market starting in June 2016. The company also made exciting progress in fiscal 2015 toward its goal of balancing 100% of the water used in all its beverages through projects that give back an equal volume of water to people and nature.

BuzzWord Solution: To tell the story of the company’s continuing sustainability journey, BuzzWord crafted a suite of communications, including a full PDF report, a summary brochure and updates to the company’s sustainability webpages. Designed in partnership with Celery Design Collaborative, the report and brochure used friendly graphics, simple animation and warm imagery of employees, farmers and partners. BuzzWord also assisted Keurig in using the GRI G4 guidelines for the first time, reporting at the Core level.

Global Reporting Initiative Status:

  • 2015-17 G4 Core; use of Food Processing Sector Supplement
  • 2012-14 G3.1 Self-declared B-level; use of Food Processing Sector Supplement


  • Reporting strategy
  • Content development
  • GRI analysis

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