Keurig Green Mountain

Challenge: Green Mountain Coffee was a pioneer of comprehensive sustainability reporting, but after a lull of a couple of years and its merger with Keurig, the company had a need to communicate both a new identity and a new set of sustainability challenges. 

BuzzWord Solution: To tell the story of the company’s continuing sustainability journey, BuzzWord crafted a suite of communications, including a full PDF report, a summary brochure and updates to the company’s sustainability webpages. Designed in partnership with Celery Design Collaborative, the report and brochure use engaging graphics, simple animation and warm imagery to convey the company’s approach to the introduction of recyclable K-Cup® pods and its progress toward its goal of balancing 100% of the water used in its beverages through projects that give back an equal volume of water to people and nature. BuzzWord also assisted Keurig in using the GRI G4 guidelines for the first time, reporting at the Core level.

Global Reporting Initiative Status:

  • 2015-17 G4 Core; use of Food Processing Sector Supplement
  • 2012-14 G3.1 Self-declared B-level; use of Food Processing Sector Supplement


  • Reporting strategy
  • Content development
  • GRI analysis

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