Challenge: Like many companies, JPMorgan Chase has a broad set of stakeholders interested in information about the company’s corporate responsibility and sustainability efforts. And, like many companies, JPMorgan Chase has duly issued an annual Corporate Responsibility Report – with BuzzWord’s assistance since 2012 – to provide stakeholders with the information and data they were seeking.
BuzzWord Solution: Recognizing that the company’s varied stakeholders have distinct information needs, we tailored an approach to better meet those differing needs. Rather than an “all things to all stakeholders” approach, the company issued two reports: JPMorgan Chase’s 2015 Corporate Responsibility Report, which uses a lively, magazine-style format to focus on the company’s philanthropic initiatives to expand access to opportunity in communities around the world. And its 2015 Environmental, Social and Governance (ESG) Report – a GRI G4 Core report – which provides clear, concise information on the ESG issues JPMorgan Chase views as among the most important to its business and how it is addressing them.
- JPMorgan Chase named #1 on Fortune Magazine’s Change the World list
- Innovation in Reporting, fourth runner-up, CR Report Awards 2017
Global Reporting Initiative Status:
- 2015 and 2016 reports GRI G4 Core
- 2012-2014 G3.1 Self-declared B-level; use of Financial Services Sector Supplement
- Reporting strategy
- Content development
- GRI analysis