JPMorgan Chase

Challenge: Like many companies, JPMorgan Chase has a broad set of stakeholders interested in information about the company’s corporate responsibility and sustainability efforts. And, like many companies, JPMorgan Chase duly issued an annual Corporate Responsibility Report – with BuzzWord’s assistance since 2012 – to provide stakeholders with the information and data they were seeking.

BuzzWord Solution: Recognizing that the company’s varied stakeholders have distinct information needs, we tailored an approach to better meet those differing needs. Rather than an “all things to all stakeholders” approach, the company issue two reports: JPMorgan Chase’s Corporate Responsibility Report, which uses a lively, magazine-style format to focus on the company’s model for expanding access to opportunity in communities around the world. A second Environmental, Social and Governance (ESG) Report – in accordance with GRI – provides clear, concise information on the ESG issues JPMorgan Chase views as among the most important to its business and how it is addressing them.

External Recognition

Global Reporting Initiative Status: 

  • 2017 report GRI Standards Core
  • 2015 and 2016 reports GRI G4 Core 
  • 2012-2014 G3.1 Self-declared B-level; use of Financial Services Sector Supplement


  • Reporting strategy
  • Content development
  • GRI analysis

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