NIKE, Inc.

Challenge: With an extensive history of high-profile reporting, ambitious targets, and programs aimed at elevating social and environmental performance in its supply chain, NIKE’s corporate responsibility reports are often looked to as a model.

BuzzWord Solution: NIKE sought BuzzWord’s help in completing its FY07-09 report, which won the top North American reporting award. NIKE turned to BuzzWord again to develop the content for its FY10-11 corporate responsibility report, which won a top international reporting award, and for its FY12-13 report. Because of the highly varied audiences for Nike’s reporting, the content was delivered through a substantial print/PDF summary report and a highly interactive website aimed at helping consumers and other stakeholders understand NIKE’s CR journey, its challenges, successes and shortcomings.

External Recognition:

Global Reporting Initiative Status:

  • BuzzWord helped Nike plan an approach to GRI G4 reporting
  • G3 self-declared B-level; use of Apparel and Footwear Sector Supplement

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