Waste Management

Challenge: Develop a compelling, unique presentation of Waste Management’s sustainability narrative.

BuzzWord Solution: BuzzWord developed Waste Management, Inc.’s 2010, 2012 and 2014 Sustainability Reports, which tell their story of evolution from a company that collected and disposed of waste to one that helps its customers recover value from the waste stream. The 2014 report is published as an online PDF with extensive, innovative infographics. Using a unique three-books-in-one format developed with frequent design partner Celery Design Collaborative, the 2010, 2012 and 2014 reports provide thorough discussion of Waste Management’s approach to operating in a safe and environmentally sound manner and progress through to a look at the company’s future direction. We also developed the content for streamlined 2011 and 2013 progress updates.

Global Reporting Initiative Status:

  • 2010, 2012 and 2014: self-declared G3 B application level


  • Reporting strategy
  • GRI analysis
  • Report content development

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