Engaging stakeholders – both external and internal — is an important part of every successful sustainability strategy.

Employee Engagement

Communicating an organization’s sustainability and corporate responsibility commitments is essential to both attracting and retaining employees and empowering them to implement strategies and help meet the company’s goals. Leading organizations are realizing the power of employee engagement and the business value they can gain from it.

BuzzWord has worked for several years with the National Environmental Education Foundation (NEEF) to convene thought leaders and identify and promote best practices in the rapidly evolving field. With the benefit of insights from this work, we can help you plan and implement employee engagement strategies and communications.

External Stakeholders

External stakeholder engagement is important in identifying material issues [link to materiality services page], informing your strategy and gaining insight into emerging issues. We help you understand how to engage with stakeholders to ensure that your strategy and communications are informed by their perspectives and needs.

Along the Value Chain

Companies increasingly are held accountable for sustainability performance in their value/supply chains. Retail and B2B customers have become savvier and more knowledgeable about environmental and social issues in their suppliers’ value chains. Several of our clients, including Nike and Ford, have been leaders in addressing and disclosing supply chain performance. We can help develop an approach to disclosure and communication that meets the needs of your customers, and helps drive performance in all stages of your value chain.

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