As customers, employees, business partners and other stakeholders understand and care more about corporate responsibility and sustainability strategies and performance, it becomes more important to communicate effectively with them. A report is often the centerpiece, but the most effective communications strategies leverage the investment in reporting by providing a suite of communications tailored to key audiences. We help our clients develop a strategic approach based on their key audiences that may include use of the Global Reporting Initiative Guidelines, integrated reporting and use of a variety of media.
For example, we collaborated with PwC US and design partner Flag to provide web and PDF-based reporting that integrates video, as well as an app. For Nike, the report we developed is part of an engaging sustainability website that provides different routes through data and stories and opportunities for feedback.
Integrated reporting acknowledges the importance of material non-financial issues to a company’s success by addressing both financial and corporate responsibility issues in a single integrated report. Promoted by the International Integrated Reporting Council, integrated reporting is gaining momentum even as the practice continues to be defined and refined.
BuzzWord prepared one of the first examples of integrated reporting by a U.S. company, for Smithfield Foods, and we are helping another client transition to integrated reporting. We offer insight into this rapidly emerging and evolving practice and can help you navigate through the challenges of preparing an integrated report.