While a report is often the centerpiece, the most effective communications strategies leverage the investment in reporting by providing a suite of communications tailored to key audiences. We help our clients develop a strategic approach based on their key audiences that may include use of the Global Reporting Initiative Guidelines and other reporting frameworks and a variety of media.
For example, we collaborated with JPMorgan Chase to shift their reporting away from a single “one size fits all” report to an approach tailored to the needs of their distinct audiences. The company now issues two reports: the Corporate Responsibility Report, which uses a lively, magazine-style format to focus on the company’s initiatives to expand access to opportunity in communities around the world and an Environmental, Social and Governance (ESG) Report – a GRI G4 Core report – which provides clear, concise information on it most important ESG issues and how it is addressing them.
For Keurig Green Mountain, BuzzWord helped tell the story of the company’s sustainability journey by crafting a suite of communications, including a full PDF report, digital and print summary brochures and updates to the company’s sustainability webpages.
Integrated reporting acknowledges the importance of material non-financial issues to a company’s success by addressing both financial and corporate responsibility issues in a single integrated report. Promoted by the International Integrated Reporting Council, integrated reporting is gaining momentum even as the practice continues to be defined and refined.
BuzzWord prepared one of the first examples of integrated reporting by a U.S. company, for Smithfield Foods, and we helped Eli Lilly and Company transition to integrated reporting. We offer insight into this rapidly emerging and evolving practice and can help you navigate through the challenges of preparing an integrated report.